Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.
Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to and identify and reflect the defining characteristics ofItalian design, such as inventive elegance, originality and product quality.
Smeg appliances are thus snapshots of Italian style, from the retro 50s refrigerators to steel-only cookers, and are able toshape trends and tastes and establish a rapport with the user that goes beyond mere practical concerns. With this philosophy in mind, the firm has embarked on projects with leading designers and architects and internal development programmes which assess current tastes and market trends.