Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.
Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchen integrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments.
Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali (watch the interview), Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.